Malcolm Johnston (MAR301 Essentials of Marketing)

Malcolm Johnston is an experienced and dynamic consultant with over 30 years B2B line management experience working with businesses operating in both the UK and internationally. He is a leader in strategic marketing and customer management change programmes that deliver sustained improvements in revenue, brand value, customer satisfaction and employee engagement. His international business experience was primarily gained during 17 years with BT, Cable & Wireless, T-Mobile and Telstra. He has lived and worked in Germany (3 years) and the USA (2½ years) – where he created and led the C&W international sales organisation and major bids team. Prior to his commercial career, Malcolm served for 5 years in The Royal Regiment of Fusiliers, completing his Short Service Commission as a Captain in 1983. He holds a Bachelor’s degree in Accountancy & Business Law (Stirling University) a Diploma in Global Business Leadership (Georgetown University, Washington D.C.) and an MSc in Strategic Marketing Management (Anglia Ruskin University). He is a Chartered Marketer, Chartered Manager and a Fellow of both the Chartered Institute of Marketing and the Chartered Management Institute. He sits on the Advisory Board of ETK Group and is a NED for Swiftclean Building Services. He has also been a District Councillor and served for two years on the East of England Industrial Development Board.